Vintage Steele is an independently owned motorcycle shop building, repairing and servicing all kinds of two wheeled machines in Brattleboro Vermont. The logo and brand assets were designed to convey the character of the unique and imperfect old machines that they put so much love into. All bikes built by Vintage Steele and photos by Josh Steele.
Herbal Lust provides premium CBD products for customers seeking the highest quality in alternative medicinals. To launch the product line, Herbal Lust needed an identity system that was made the brand feel both fresh and credible.
Among the many talented people I am lucky enough to call a friend is clay master Ryan Burch. Ryan has a passion for "creating utilitarian objects that aid the daily tasks and routines of life" and offers a way to bring beauty into something as simple as a morning cup of coffee. Working with new mediums and creative individuals is always a rewarding experience and this time provided another perspective on the balance of form and function. For this collaboration, we combined our passions to create a body of work we were excited to share with friends and family.
Saltwater Creative is a full service integrated creative agency on the coast of New Hampshire developing outstanding content, design and strategy. To show Saltwater’s individuality and creative ability, I worked alongside a team of writers to create eye catching illustrations for content based marketing that set Saltwater apart in a sea of competition.
BrattCave is an indoor rock climbing gym building community through climbing in Brattleboro Vermont. BrattCave was started by a tight knit group of climbers who saw an opportunity to provide a productive outlet for anyone interested in climbing in the Southern Vermont region. Knowing that this would be an incredible addition to our community, I was excited to take part by creating a logo and original illustration to establish a brand that was fun and inviting while also representing the culture of both climbing and the town of Brattleboro.
Hudson River Foods is a family of health food brands produced and managed in the Capitol Region of New York. As part of the company’s relocation to the Hudson Valley, a new brand identity and website were designed to leverage their new riverfront location and provide an online platform to showcase each brand and sell products directly to consumers.
As someone who has never been able to put down my pen its no surprise that drawing has remained an integral part of my life and creative practice. The following collection of images weren't created for any clients or specific projects in mind, but rather to scratch the constant itch that most creatives understand.
Custom illustration to celebrate the five year anniversary of Champlain Valley Dispensary. Art direction by Clutch Creative
Keeping a sketchbook has been a part of my creative practice most of my life. I always keep a few in progress and would never travel without one. Sketchbooks help me generate new concepts, put ideas on paper and document a place or feeling.
Legendary blues musician Robert Johnson was rumored to have sold his soul to the devil at a crossroads on the Mississippi River Delta in exchange for his guitar talent. This conceptual record release celebrates the lore surrounding the artist and provides collectors with a 45 vinyl record and access to digitally remastered tracks; along with picks, guitar strings and coasters packaged in an specially designed case.
Tomahawk International is a California-based outerwear company designing apparel for both big mountains and city streets. The hand-lettered graphics are an extension of Tomahawk’s credo "Bleed Black, All or Nothing" and represent the culture embodied by their team of professional skiers and riders.
The Bear and The Nightingale is a magical novel by Katherine Arden set in the medieval Russian wilderness where history and myth coexist. In support of the novel's promotional tour, Penguin Random House commissioned illustrations of the fantastical characters that populate the story. The illustrations were printed on collectable cards and distributed at conventions and book signings to give readers a glimpse into Arden's enchanting tale.